Friday, November 7, 2008

Check this out!

From the company's homepage:
Now that 45 percent of U.S. children under age 5 are part of a minority group, and as Americans become more attuned to their heritage and less likely to speak only English, demand is increasing for culturally relevant toys and products for Hispanic Americans, African Americans, Asian Americans and increasingly Central and Eastern European Americans, (CEEA).

JamboKids dolls and storybook characters represent a range of cultures — Asian, African, Hispanic, North American, and Russian — reflecting the growing cultural diversity of U.S. society. Through their adventures, JamboKids inspire kids to appreciate differences that they may encounter in our own culture and prepare them for a global world by modeling life skills and values that promote cognitive development, emotional maturity, social awareness, civic mindedness, and other virtues that are universally valued by people across the world.

Now, as a disclaimer, I haven't read any of the books yet so I can't tell you about content, but I think the concept here is great! I will definitely be getting Bella one for Christmas. To learn more and shop for these dolls and books, go to

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